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Organisational Creativity
Unit information: Organisational Creativity in 2016/17
Please note: you are viewing unit and programme information
for a past academic year. Please see the current academic year for up to date information.
Unit name |
Organisational Creativity |
Unit code |
MGRCM1000 |
Credit points |
15 |
Level of study |
M/7
|
Teaching block(s) |
Teaching Block 2 (weeks 13 - 24)
|
Unit director |
Dr. Viale |
Open unit status |
Not open |
Pre-requisites |
None
|
Co-requisites |
MGRCM1001
|
School/department |
School of Management - Business School |
Faculty |
Faculty of Social Sciences and Law |
Description including Unit Aims
This is the introductory unit and sets the scene for the whole programme. It will be highly interactive and will cover three main aspects:
- Individual creativity - the stereotypes of the individual genius, mad inventor, organisational maverick and entrepreneur are contrasted with the students own view of creativity. Students will be expected to apply a range of tools and techniques used to encourage creative thinking and improve problem solving.
- Group creativity - an exploration of the issues of managing for creativity and the transfer of creativity from the individual to groups.
- Importance of Creativity for society – Importance of creativity for continuing prosperity of UK plc and attendant critique of this idea.
Intended Learning Outcomes
On completion of this unit students will be able to:
- define creativity and what it means for them;
- discuss the links between individual, group and organisational and societal creativity;
- critique definitions of creativity, as well as allied concepts such as ‘brand you’, ‘the creative class’, institutional discourses of creativity as a panacea for organisational poor performance;
- compare and contrast a variety of models of creativity;
- apply various tools and techniques;
- begin to develop team-working skills
Teaching Information
This will be a highly interactive unit and will consist of a combination of group work, case studies and lectures, including sessions with guest speakers.
Assessment Information
The portfolio assignment will comprise group elements:
- Project proposal, project report and project presentation. This will summatively assess learning outcomes 1,2 5 and 6. (Proposal: 1000 words, report: 4000) 85% of total mark.
- And a written individual element. This will summatively assess learning outcomes 3 and 4. (500 words) 15% of total mark.
Reading and References
- Florida, R. (2003) The Rise of the Creative Class: And It's Transforming Work, Leisure, Community and Everyday Life, New York: Basic Books.
- Rickards, T. (1999) Creativity and the Management of Change, Blackwell, Oxford
- Rickards, T. (1997) Creativity and problem solving at work, Ashgate, Aldershot
- Van Oech, R. (1998) A wack on the side of the head - how you can be more creative, Warner Books, New York