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Publication - Professor Giovanna Michelon

    Stakeholder Prioritization, Strategic Corporate Social Responsibility and Company Performance

    Further Evidence

    Citation

    Boesso, G, Favotto, F & Michelon, G, 2015, ‘Stakeholder Prioritization, Strategic Corporate Social Responsibility and Company Performance: Further Evidence’. Corporate Social Responsibility and Environmental Management, vol 22., pp. 424-440

    Abstract

    Using KLD data on more than 900 company's performance over a nine-year period in seven areas of corporate social responsibility (environment, community, corporate governance, diversity, employee relations, human rights, and product quality), this research note re-tests Michelon et al. proxies for prioritization and strategic approaches to CSR. The results show that, when a company pursues CSR initiatives that are linked to stakeholder preferences and allocates resources to these initiatives in a strategic way, the positive effect of its CSR initiatives on financial corporate performance (CP) strengthen. The analysis of KLD's variance and top tiers is thus proposed as a parsimonious way to measure when companies link their CSR initiatives to salient stakeholder preferences and undertake the corporate social actions that are ultimately relevant to the company's strategy and financials.

    Full details in the University publications repository