Personal Profile
Nikolaos Stylos is Senior Lecturer (Associate Professor level) in Marketing. An inter- and multi-disciplinary academic with extensive research activities in consumer behaviour, digital marketing communications, tourism marketing, as well as, environmental management and sustainability.
Dr Stylos has a PhD in Business Administration (Marketing), an MBA degree, an MSc degree in Mechanical Reliability Engineering and a Post Graduate Diploma in Mechanical Engineering. He served as a professional management and technical consultant working out marketing management projects and energy/environmental studies in areas such as Textiles, General Trading, Health (clinics) and Beauty Industry for more than a decade. He has also contributed to new product development (NPD) for the Wineries & Spirits sector.
Niko has been nominated for his cutting-edge and inspirational style of teaching and he is recognised as a Senior Fellow of the Higher Education Academy. Dr Stylos has an internationally recognised research profile and has given talks/presented at Universities in the UK, Spain, UAE, and Greece. He has gained research funding from British organisations, worked on EU funded projects and participates in international research consortia.
Specific Research Interests
Cross-cultural consumer behaviour, online consumer behaviour and human-computers interaction, digital marketing comms, 3D Printing (3DP), social media and relevant digital applications, tourism destinations marketing & management, sustainability marketing, sustainability in tourism & hospitality, management of renewable energy resources.
Dr Stylos has several 4* and 3* publications in top-tier international academic journals, including the top ones in digital marketing, tourism management and marketing, and sustainability, e.g. Tourism Management, Journal of Business Research, Computers in Human Behavior, Journal of Travel Research, Journal of Retailing & Consumer Services, International Journal of Contemporary Hospitality Management, Technological Forecasting & Social Change, Journal of Cleaner Production.
The projects he is currently working on relate to contemporary marketing management and consumer behaviour challenges, thus creating a long pipeline of innovative publications and impact case studies.
He also acts as a reviewer for the leading journals in these fields of research.
Leadership (Research)
Dr Stylos is the founder and leader of the 'Smart Networks for Sustainable Futures' university-wide Research Group(http://www.bristol.ac.uk/fssl/research/groups/smart-networks-for-sustainable-futures/) since 2017. He also holds the role of Innovation & Digitalisation Interdisciplinary Research Theme Champion in the School of Management, University of Bristol, since June 2019. He previou sly founded and led the Marketing Science Laboratory (MaRS Lab) at Wolverhampton University.
He is currently supervising four exceptional PhD candidates.
Leadership (Teaching)
Dr Stylos is the Programme Director of MSc Marketing, a highly innovative programme. As programme director of MSc Marketing, he led the design of the programme’s three pathways/awards and 12 units. This resulted to a unique and highly successful specialist master’s in marketing programme with a proper coverage of state-of-the-art marketing knowledge.
Research Grants
External Roles
Dr Stylos holds the following roles:
For PhD applicants
PhD applications are more than welcome and selectively supported. Potential applicants are invited to send by email a draft proposal with their CV and evidence of their main qualifications attached.
